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First Financial Resource Investment Buyers

102,787	active investors	$125/M
26,000	quarterly hotline	$135/M

profile:

Reach wealthy individuals who all have current positions in the stock market. These 100% direct mail generated names all have active accounts with major brokerage firms. Most have multiple accounts, and deal with two or more brokers. They are savvy investors who rely upon professional advice to make their investment decisions on how to continually increase their net worth.

These busy on-the-go professionals take advantage of the convenience of direct mail or many of their purchases. These are working men ages 40 to 65, with more money than time; they spend their discretionary income on luxuries for themselves, business and pleasure, and like the latest and most convenient products to accommodate their busy lifestyles.

Their average income is $125,000, and the average net worth is $1,000,000.

This is a very educated group of individuals; 93% have college degrees or higher, and 87% own a personal computer. This bright group of professionals is up to date on the stock market changes, as well as what's happening in the world around them. Over 72% are current subscribers to at least one major news or financial publication. They are also interested in the latest in high technology and computer software.

recommended usage:

They are ideal targets for all direct mail investment and financial offers, credit cards, computer related and high tech, business and consumer publications, upscale gifts, apparel and gourmet food, travel and fundraising.

Telephones available with approved telemarketing script.

100% home addresses

unit:

$1000.00 and up

source:

100% direct mail

minimum order:

5,000 2 smp required. 20% commission to recognized brokers. Orders cancelled after mail date require payment in full.

policy:

All cancelled orders will be billed at a flat fee of $50 in addition to, if applicable, run charges of $10/m and selection, tape and shipping charges.

All list brokers add your commission!!