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Financial Publications Subcribers

42,850	subscibers/investors	$125/M
	telephone numbers	inquire
	fundraising rate	$75/M

profile:

These subscribers are speculative and affluent stock investors seeking the "hottest" tips on companies that will be the most profitable in the shortest amount of time. Many of these investors are in for the short term, and looking to turn their money rather quickly. They rely upon the research and information from financial publications to make the best decisions on where to invest their money.

This is a highly affluent, educated and confident group of individuals who are very familiar with handling their own investments. They have liquid assets (average portfolio is over $500,000), and are prepared to buy stocks at a moment's notice, so as not to miss out on any golden opportunities. They avidly read their monthly issues of financial newsletters to help uncover these opportunities.

These experienced investors take the best of all ideas; many make all of their own investment decisions and utilize discount brokerage houses and online trading services, as well as work with a broker. Readership surveys show that 82% of the active subscribers utilize two or more financial publications to keep current on all market trends and information.

The demographics on this highly responsive group of investors is very appealing to a wide arena of offers. The average age is 35 to 62; average household income is $125,000. 76% are executives, professionals or business owners who rely upon the convenience of direct mail to make their purchases. Over 65% of these busy professionals travel six or more times per year on business or pleasure. 89% own a personal computer; (primarily IBM-compatible, however not selectable.) Over 89% have college degree or higher, and they are continually striving for self improvement, especially in the areas of business and financial success.

recommended usage:

These individuals are ideal targets for all investment, financial and insurance related offers, upscale gift and apparel catalogs, business and consumer publications, travel offers, all computer software and hardware offers, seminars, fundraising and credit card offers.

unit:

$225.00 annually (12 issues)

source:

100% direct mail

minimum order:

5,000 2 smp required. 20% commission to recognized brokers. Orders cancelled after mail date require payment in full.

policy:

All cancelled orders will be billed at a flat fee of $50 in addition to, if applicable, run charges of $10/m and selection, tape and shipping charges.

All list brokers add your commission!!